Top SEO Tools: 25 Resources to Help You Become an SEO Pro in 2025
The greatest SEO tools should be available to anybody who want to succeed at SEO. However, which SEO tool is appropriate for your particular job? Let's discuss the 25 SEO tools we discovered that might help you become an SEO pro this year.
To optimize your profits, you need the greatest SEO tools, and we looked into your alternatives to help you decide.
Depending on your line of business, the precise SEO tools you need may change, but if you have a few essential tools in your toolbox, you'll be well on your way to success.
We can help you whether you want to boost website traffic, raise your website's rating, or just need some link-building assistance!
Astute SEO Fast Picks
We are aware that some of you are eager to get started and really want the greatest options available.
Our best choices for SEO tools for your blog and any other SEO-related tasks are as follows:
● Surfer SEO is the best SEO tool overall.
● Google Analytics is the best analytics tool.
● KWFinder is the best keyword tool.
● Jasper is the best AI writer.
What is SEO?
Human hand pointing to increase website traffic, optimizing your website to rank in search engines, or SEO on a tablet or virtual screen are all examples of SEO.
You want visitors to discover your website, which is where on-page SEO is useful.
Search engine optimization, or SEO for short, is the process of increasing your website's visibility in Google searches.
Your website will rank as high in search engine results as possible if you follow good SEO tactics.
Using keywords across your website is one technique to improve your SEO. The terms or phrases that people are likely to use while searching for a website similar to yours are known as keywords.
Backlinking to your website from other websites is another method to improve it and establish your authority on the subject. Backlinks are seen by Google as an indication that your website is well-liked and relevant, which raises your search engine rating.
However, hardly everyone can do SEO on their own without assistance from programs like Jasper or Surfer SEO.
These SEO tools are crucial resources for bloggers since they may help you undertake technical SEO research, raise your site's Google rating, develop links to your blog, and enhance blog traffic.
Now let's discuss the top resources for increasing website visibility to potential buyers!
Top SEO Resources
1. Ahrefs
One of the best SEO tools that SEO experts utilize is Ahrefs. Numerous SEO data, such as backlink audits, competitive analysis, URL rankings, and more, may be seen with it.
The ability to audit your backlinks is one of Ahrefs' most useful capabilities. You may use this procedure to find and eliminate any bad or subpar links from your SEO plan.
Ahrefs may also be utilized to monitor the SEO performance of your rivals. Knowing what they're doing can let you modify your strategy appropriately.
Lastly, you may track the development of your website over time with the aid of Ahrefs' URL rankings. All things considered, Ahrefs is a useful tool that may raise the SEO of your website.
Cost: annual payment equals two months free
Lite: $99 or $83 per month ($990 annually)
Regular: $199 or $166 per month ($1,990 annually)
Advanced: $399 or $333 a month, or $3,990 annually
Enterprise: $833 per month ($9,990 annually) or $999 per month
Benefits and Drawbacks
Advantages
The interface is simple to use and comprehend.
Assist in creating a strong content strategy
helpful for determining the backlinks of your competitors
includes crucial resources for every SEO job, such as site audits, backlink analysis, and keyword research.
Drawbacks
No trial period
A costly SEO tool for novices
No mobile application
2. Surfer SEO
Profitable organic keywords may be found fast and simply using Surfer SEO, a robust keyword research tool.
Finding the ideal long-tail keywords, monitoring your ranks, and optimizing your website for increased search exposure are all simple processes.
You can see how your rivals rank for different keywords and find out which terms are most likely to get you results by using Surfer SEO.
Additionally, Surfer SEO offers insightful information about the SERP environment to help you decide on an SEO approach.
Cost: Annual payment = 17% savings
Basic: $49 per month or $588 per year; $59 per month
Advantage: $119 per month; $99 per month/$1,188 per year
Company: $239 per month; $2,388 per year
Benefits and Drawbacks
Advantages
There is help available every day of the week, 24 hours a day.
Finding a lot of long-tail keywords associated with your subject and organizing them in a cluster pattern can help you create content and raise your SEO ranking.
SERP Analyzer: evaluate and investigate articles that rank highly
Content audit: evaluates your current blog posts against the top ten articles to make improvements.
The content editor looks at the most popular blog entries and suggests keywords for your piece.
Drawbacks
Some people may find the price to be excessive.
Learning how to use some of the basic SEO tools might be difficult.
The basic plan is mainly useful for tiny blogs since it only includes 10 content editors and 20 audits every month.
To improve your content, get Surfer SEO right now.
3. Jasper
As a content writer, you are aware of the significance of creating high-quality, keyword-rich pieces that will improve your website's position on search engine results pages.
However, it might be difficult to generate new ideas at times. Fortunately, there are resources available to assist. Jasper is one of the greatest.
You may use Jasper as a tool to increase the revenue generated by your website. By comprehending the context of your post and composing the subsequent line for you, it leverages artificial intelligence to assist you in creating better SEO content.
You can create emails, video titles, Facebook ad material, paragraphs, and more with the aid of more than 50 templates!
Cost: $16% off when paid annually, plus two months free
Starter: $24 per month for a total of $288; starts at $29 with 20,000 words.
Boss Mode: $49 each month for a total of $588; starts at $59 with 50,000 words.
Benefits and Drawbacks
Advantages
saves you time by composing the subsequent paragraph or phrase.
guarantees that your articles are optimized and well-written.
Jasper doesn't have a plagiarism problem since it creates its own sentences.
The fee may be paid yearly or monthly.
Facebook community for users of Jasper
Jasper recipes let you develop better content
Drawbacks
Customers could think the price is excessive.
Going over your word limit might have costly consequences.
Use Jasper AI To Write Unique, Original SEO Content
4. Google Search Console
Google Search Console
One of the essential free SEO tools is Google Search Console (previously Webmaster Tools), as every competent SEO writer is aware.
One of the greatest and most well-reviewed free SEO tools for users is Google Search Console.
Search Console gives you comprehensive information on your website's click-through rate, traffic-generating terms, and more.
Additionally, you may utilize Search Console to request that Google index your website and submit your sitemap.
Google Search Console offers helpful insights into what people are looking for in addition to assisting you in monitoring your progress and the performance of your content.
When organizing future posts and making sure you're consistently writing about the subjects that people are most interested in, this data may be quite helpful for your SEO strategy.
Cost: Free
Benefits and Drawbacks
Advantages
provides you with quick access to the search analytics for your website.
able to submit pages for indexing in searches
The inquiries that lead to a Google search for their website are visible to site owners.
View the frequency of page clicks.
Drawbacks
provides you with no information about your rivals.
5. Analytics by Google
The homepage of Google Analytics
Another free SEO tool that is necessary for every competent SEO writer is Google Analytics. It enables you to monitor the traffic to your website and determine its source.
You may use this useful information to see which of your posts are the most well-liked and which need further development. It provides information on page speed, bounce rate, and the amount of time visitors spend on the website.
Furthermore, Google Analytics may assist you in determining which keywords drive traffic to your website and which need further attention.
Cost: Free
Benefits and Drawbacks
Advantages
Simple to use and comprehend
provide useful information on the traffic to your website.
Cons:
To use it, you must have a Google account.
6. MOZ Pro
Homepage of Moz Pro
An all-in-one SEO tool, MOZ Pro provides a number of functions to support your SEO endeavors.
Link analysis, keyword research, site audits, and rank monitoring are among the most useful capabilities.
In-depth reports are another feature that MOZ Pro offers to assist you better understand your SEO success and areas for development.
Price: 20% off if paid annually
Standard: $79 per month; $99 per month; $950 annually
Medium: $179 per month; $143 per month, for a $1719 annual total
Large: $299 per month; $239 per month, for a $2,868 annual total.
Monthly premium: $599; monthly premium of $479; total annual cost: $5,750
Benefits and Drawbacks
Advantages
provides a wealth of capabilities to support your SEO efforts.
crawls and audits your websites to provide insightful information about your SEO efforts.
Fees may be paid annually or on a monthly basis.
provides a 30-day trial at no cost.
Drawbacks
The monthly cost can be excessive.
There are only metrics and data available for the United States.
7. SEO-friendliness
Homepage for SEObility
You can monitor your website and SEO development using SEObility, a complete SEO tool. To make sure there are no issues, such as duplicate material or broken links, it also searches all associated sites.
Additionally, SEObility will promptly notify you of any problems so that you may address them immediately. In this manner, you can be sure that your website is always optimized for the highest search engine rankings.
Cost
Fundamental: Free
Premium: $50 per month after a 30-day free trial; $480 annually
Agency: $1,920 year; $200 per month
Benefits and Drawbacks
Advantages
Monitor daily keyword ranks by demography and search engine.
crawls the website and offers recommendations on how to make it better.
evaluates the websites of your rivals to help you decide how best to optimize your content.
Drawbacks
Most reports lack filters.
Learning might be difficult for new users.
8. Ubersuggest
Ubersuggest is a fantastic SEO tool that may assist you in coming up with SEO concepts for your website. It offers useful information for your keyword research and is easy to use.
It can be used to determine which keywords and related terms are being searched for, the level of competition, and which articles are ranking highly for those terms.
You may use Ubersuggest to research your rivals and get an advantage over them. It will display the keywords they rank for as well as the volume of traffic they get from them.
Each comes with a complimentary seven-day trial.
Individual: $290 lifetime; $29 per month
Business: $49 a month; $490 lifetime
Enterprise/Agency: $99 a month; $990 lifetime
Benefits and Drawbacks
Advantages
Simple-to-use SEO tool for finding potential keywords
offers a wealth of helpful data regarding search volume and SEO metrics.
Look for particular keywords on the websites of your competitors.
Drawbacks
lacks some of the features found in some of the other tools on the list.
The free version is somewhat restricted.
9. Mangools
One of the most often used SEO tools is Mangools. It has a number of tools that may help you raise your website's search engine rating.
The KWFinder keyword research tool is one of the most useful tools. You can monitor how well your website is doing for certain keywords and determine which terms are most popular with consumers by using the keyword research tool.
Other SEO tools from Mangools include Site Profiler, LinkMiner, SERP Checker, and SERP Watcher. These tools can help you identify opportunities to improve your website’s SEO.
Cost
Free Trial: You can try out Mangools with a free ten-day trial
Basic: $49 a month; $358.80 annually
Premium: $69 a month; $478.80 annually
Agency: $129 a month; $958.80 annually
Benefits and Drawbacks
Advantages
Offers a 10-day free trial with no credit needed
Can pay monthly or annually
With SiteProfiler, you may get a comprehensive profile of your rival websites.
One of the most precise keyword research tools out there is KWFinder.
Drawbacks
Searches cannot be separated by client.
10. The Google SERP Preview Tool
The Serp Preview Tool
One of the greatest free SEO tools is the Google SERP Preview Tool, which shows you how your website will show up in search results, including the title and description meta tags.
The program will take care of the rest if you just input your URL and keywords.
It's a simple and fast method to monitor your progress and make sure your website shows up in search results precisely how you want it to.
To monitor your web pages, titles, and description meta tags, use the Google SERP Preview Tool. You must ensure that these two SEO components are optimized for your target keywords since they are among the most crucial.
Cost: Free
Benefits and Drawbacks
Advantages
A free tool
is able to see how your website will appear in search results
Drawbacks
It's simple, yet this won't provide you all the analytics you could need.
No comprehensive reports or suggestions for improving SEO
11. KWFinder
One of the greatest SEO tools available for assisting you in selecting the ideal keywords for your website is KWFinder. Keeping up with the newest trends may be difficult since search engines are always changing and growing. To support your website, you need a keyword tool.
Finding relevant keyword suggestions for a given word or phrase is made simple with this handy tool from Mangools. With this tool, you can check a keyword's popularity right away and gain ideas for using it.
CostBasic: $358.80 year; $49 per month
Monthly premium: $69; annual premium: $478.80
Agency: $958.80 year; $129 per month
Benefits and Drawbacks
Advantages
makes it easy to find keywords that are hard to find.
Compared to the majority of other premium tools, search volume and KD (keyword difficulty) capacity are superior.
Plans with incredibly low prices
Four additional tools are also available.
Drawbacks
Not able to conduct an infinite number of keyword searches every day
Although restrictions are updated every 24 hours, they remain restrictive.
Use KWFinder to Find Keywords and Track Trends
12. SEMRush
One of the best SEO options on the market is SEMRush. People and companies of all sizes use it to enhance their keyword research and search engine rankings.
The premium plans offer capabilities like site audit, backlink analysis, position monitoring, and competition analysis.
See how Semrush's AI writing assistance, content audit program, and backlink building tools may increase website traffic by reading my in-depth review.
Cost: If you pay yearly, you may save 17%.
Free: restricted access to the data you extract using this SEO tool and the other tools
Advantage: $129.95 per month
Guru: $249.95 a month
Business: $499.95 a month
Benefits and Drawbacks
Advantages
Provides a lot of data for free
Offers competitive analysis
Helps track positions and rankings
Identifies backlinks
Performs site audits
Drawbacks
The premium plans might be pricey.
The free plan does not provide all features.
difficult to use and comprehend without instruction
13. WooRank
Do you want to increase the SEO of your website? One of the best SEO research and keyword tools is Woorank, which provides both free and paid alternatives for tracking and reporting marketing data.
Woorank provides you with a comprehensive view of your website's SEO progress as well as specific information on areas for page speed and other SEO technique improvement.
In contrast to the majority of SEO tools, Woorank additionally offers a marketing checklist to assist you in making your website as successful as possible.
Uncertain about which keywords to focus on? Woorank may provide pertinent keywords depending on the content of your website.
Price: 4 months are free if you pay annually!
Advantage: $79.99 per month; $639.00 per year
Premium: $1,599.00 year; $199.99 each month
Enterprise: To inquire about costs, teams can contact the sales team.
Benefits and Drawbacks
Advantages
provides a 14-day free trial.
offers a marketing check list.
provides you with a website analysis of your rival.
Drawbacks
The cost is a little too much for anyone on a tight budget.
14. Website Grader for HubSpot
Hubspot website grading tool
Websites often include mistakes that detract from organic traffic and make the user experience unpleasant. However, if you take action to correct the mistakes and improve the website, all of that may be prevented.
A "website grader" is an SEO tool used by website and blog administrators to identify these mistakes and get recommendations for improving the website.
HubSpot Website Grader is among the most widely used website graders available today. The Website Grader from Hubspot will scan your website for common mistakes and provide you with a report that includes recommendations for resolving them.
Simply provide the URL and email address of your website, and Hubspot will provide a report that assigns a score between 1 and 100. The following are examined by this SEO tool:
Security: How safe is your website?
Performance: What is the speed at which your website loads?
Does your website work well on mobile devices?
SEO: To what extent is your website search engine optimized?
Each category's analysis details your site's strengths, areas for improvement, and strategies for doing so. Additionally, it points you in the direction of simple, cost-free instruction on enhancing SEO and other site performance factors.
For those who are not marketing specialists and prefer clear presentations of ideas and insights using a free SEO tool, this HubSpot website grader is perfect.
Cost: Free
Benefits and Drawbacks
Advantages
A free SEO tool
Simple to use
The report offers suggestions on how to make your website better.
Drawbacks
The free report lacks some of the pricier alternatives' level of information.
15. Sitemaps in XML
Ensuring that search engines can access all of your pages is crucial if you manage a website. Making a sitemap is one method to do this. All of the pages on your website are included in a sitemap, which informs search engines of the most crucial pages.
You may quickly and simply generate a sitemap for your website with the aid of XML Sitemaps. To build a sitemap that you may submit to search engines, just input the URL of your website.
They will have a better understanding of your website and be able to index your pages more efficiently as a result.
Cost
Online Generator: 500 pages for free
PRO Sitemaps: 1,000–1.5 million pages for $3.49 each month
Benefits and Drawbacks
Advantages
Registration is not necessary.
Sitemaps are available right now.
You may get the sitemap file here.
Drawbacks
You may only have 500 pages in each sitemap.
16. SpyFu
One of the greatest SEO tools out there is SpyFu, which is useful for competitive keyword research. This search analytics website gathers information from the internet to help companies and organizations choose which keywords to purchase via Google AdWords.
SpyFu lets you examine what terms your rivals are using, as well as their organic search results and Google Ads campaigns. You may utilize this information to enhance your SEO strategy and increase website and Google Ads traffic.
In addition to doing keyword research, SpyFu lets you monitor the development of your website over time to observe how your work is progressing.
Cost: Customers may pay monthly or yearly, with the latter offering a 30% discount.
Monthly basic: $39; monthly annual breakdown: $33
Professional: $79 per month, which drops to $58 per month on an annual basis.
Benefits and Drawbacks
Advantages
Monitor the ranking of keywords
Users may enhance their approach to SEO.
helps you examine the keywords used by rivals.
does a group analysis of keywords
Drawbacks
Information isn't always reliable.
The tool's UI might be difficult to use at first.
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