How to monetise YouTube

Do you recall that YouTube video that went viral and made you gag this morning?  The maker of the film might have made a thousand pounds.  Here are several ways to monetise YouTube.

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 When we say that you can make a significant amount of money from YouTube videos, we mean it.  Additionally, it may be the most entertaining money-making strategy around.
To be honest, it's not as simple as clicking your fingers and having the money magically appear in your bank account.  However, the idea of earning money from YouTube videos is still quite straightforward.
We've created this comprehensive guide to assist you make some money.  Yes, you can send us a portion of your earnings as a token of appreciation later.
Ways to monetise YouTube videos
   ●  How much money is it possible to earn on YouTube?
   ●  The operation of the YouTube Partner Program
   ●  Essentials for launching a YouTube channel
   ●  How to create the greatest videos on YouTube
   ●  Additional methods for earning money on YouTube

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What is the salary of YouTube?
Let's get right to the point: what is the average income of YouTubers?  We aren't sloppy.  To be honest, though, the answer is a bit of a mixed bag.
Although it is extremely unlikely, you might be lucky enough to wake up and discover that your video has gone viral.  The likelihood of your autotuned cat video going viral on YouTube overnight is low because short, humorous videos are more likely to go viral on social media these days than YouTube.
Building an audience through consistent content publishing has a far higher chance of increasing your YouTube earnings.  And it may include playing a well-known video game, creating vlogs, or, yes, recording your cat—autotuned or not.
What is the pay-per-view amount for YouTube?

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We have all heard of YouTubers like Logan Paul, PewDiePie, Zoella, and others who are more amiable making millions of pounds annually.  However, the rewards are far more modest for most YouTubers.
Generally speaking, you should anticipate earning between $3 and $5 for every 1,000 views (roughly £2.35 to £3.90 at the time of writing).  This means that one million views equals $3,000 – $5,000...  or between £2,355 – £3,925 to us British folk.
However, more successful channels and videos can earn closer to £6 or £7 per 1,000 views.  It quite literally pays to be popular.
Also, keep in mind that YouTubers and channels often produce their own merchandise or sign advertising contracts with relevant companies.  This can substantially add to the income generated from video views alone.
Advertising contracts, which usually involve you posting videos promoting or featuring a product, often pay several thousands of pounds.  And if we assume that you're able to convince your YouTube subscribers to follow you on Instagram or TikTok, you could earn anything from £100+ for promoted posts there, too.
Multi-channel networks for YouTube creators

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If you've already done a bit of research into making money on YouTube, you may have come across the term 'multi-channel networks' or 'MCNs'.  As the name suggests, MCNs are essentially management groups for YouTube channels.  It's similar to how multiple musicians will be signed to a single record label.
Being part of an MCN might provide you access to higher quality production and editing facilities, the ability to cooperate with other channels or celebrities, as well as support with marketing and developing your channel.
The hazards of MCNs
In exchange for the help an MCN offers you, you'll need to forfeit a part of your revenue as well as other creative liberties.  This seems fair in concept, but MCNs are frequently accused of misusing their authority and offering up a tough bargain for their content providers.
Jack mentioned to us that he might have made a lot more from his films had he not been "in a very bad advertising network and legally locked into a contract".  And it's not only the smaller channels that fall prey to MCN greed.
Ray William Johnson, one of the first great YouTube success stories, was allegedly persuaded by Maker Studios to sign a deal that would provide the firm 40% of his Google Adsense earnings, as well as 50% of his channel's intellectual property.
Johnson refused to sign the contract, and Maker Studios finally shut down the production of one of his albums, as well as his flagship program Equals Three.
So, although joining a multi-channel network might be a terrific method to take your business to the next level, you should never sign a contract that you're not comfortable with.  These businesses can, will and have taken advantage of content producers previously.  You might wind up making less money than you would if you'd simply gone it alone.
How does the YouTube Partner Programme work?
The YouTube Partner Programme (YPP) is a plan that enables video producers on the platform to start monetising their material.  Members of the scheme may earn money from a variety of sources, including:
  ●  Your videos' advertisements
  ●  YouTube Premium subscribers seeing your videos
  ●  Channel memberships (where unique material is made available to paying subscribers)
  ●  Super Chats: In a live chat, viewers may basically enhance their remark to increase the streamer's visibility.
Participating in the YouTube Partner Program
Regretfully, if you have just one viral video to your credit, you will not be eligible to join YPP.  However, since the enlarged program (and reduced standards) went into effect in June 2023, things have become simpler for UK creators.
You will now need to have 500 subscribers and 3,000 hours of cumulative video views over the last 12 months before you can join.  If you get three million YouTube Short views in the same time frame, you may also apply.
You may proceed as long as you have posted three public videos within the last ninety days and follow YouTube's terms of service and community standards.
A Google AdSense account is also required.  You may pick which kinds of advertisements show up on your films, such as overlaying banners or skippable segments, so don't worry if you believe your audience will be turned off by advertising.
Oh, just to be clear, videos that include copyrighted content cannot be turned into money.  Therefore, if you recorded a little segment of a performance and uploaded it to YouTube, you would not be able to profit from any advertisements.

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What is required to launch a profitable YouTube channel?
Depending on what you want to shoot, you will need to prepare the proper setup beforehand.
A good setup goes a long way towards demonstrating your seriousness and earning respect from viewers. There's no need in utilising your iPhone to film the most humorous vlogs ever.  Jack shared this feeling as well:
Make sure you have an external microphone, a computer, editing software, and an HD camera or webcam (not a phone!) if you want your video to seem professional.
A game capture card is also required if you're capturing console games.
Additionally, Jack was kind enough to provide his advice on the particular hardware and software he would suggest for someone just starting out on YouTube.  We have created a six-point list to get you started on YouTube by combining his recommendations with some of our own insights:
Starter package for YouTube channels
To begin your YouTube career, you will need the following:
1. A good camera or webcam: Quality matters, and if at all feasible, you should capture your films in full 1080p HD.  If you're looking for a camera, Jack suggested the Canon G7X; if you prefer a webcam, which is also much less expensive than a camera, he suggested the Logitech C920.
2. Video editing software: iMacs come with iMovie, which is a really good video editing program, but there are more alternatives for PC users or iMac owners who want something a little more sophisticated.  Jack suggested Adobe Premier Pro, VEGAS, and Final Cut Pro, but you may also try Lightworks, which is included in our list of the top free software substitutes.
3. Microphone: The majority of cameras include a microphone, but you may need to buy an additional device if you want the best sound quality.  Jack suggested the RODE Podcaster, Blue Snowball, or Blue Yeti (which we use for our podcast), depending on your budget.
4. Lighting: Although it's not necessary, several well-known YouTubers strongly recommend it.  You may either purchase specialised video lighting or get creative with the lights you already have around the home.
5. A good background: You may want to put up a good backdrop if you're doing a vlog.  You have the option of sticking with a simple colour scheme or adding some flair by making the space you're recording in appear extremely lovely (without being too distracting).
6. Capture card: If you want to record video games on a console, you will only need one of them.  The Elgato HD60 is Jack's preferred card for beginning if that's what you want to do.
How to create the greatest videos on YouTube

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You don't get paid until you become well-known, as we said previously, and the more well-known you get, the more money you make.  As annoying as this is, it really makes sense.  Why spend money on a video that no one views when you wouldn't pay to promote on a billboard that no one passes?
Jack serves as evidence that you can still balance it with your daily life, even if growing a respectable following may feel overwhelming (he began while still in school!).  Here are a couple of our own best practices along with some of his.
How can a YouTube channel become successful?
The following advice can help you increase your YouTube views:
1. Have faith
Being confident may sometimes be off-putting, but no one wants to watch someone who is scared to look at the camera.
Avoid being too self-assured to the point of seeming awkward, but also avoid being timid.  Persuade the people in your audience to watch you.
2. Adhere to prevailing patterns
Focus on what popular channels are sharing at the moment rather than simply what has performed well in the past.
Since more recent versions of FIFA have been released and the game is no longer relevant, you would not get any views if you started playing FIFA 17.
3. Identify your speciality and be different.
Two individuals using a PlayStation to pay for FIFA
Although it may seem contradictory, Jack agreed that being original is just as important as adhering to trends.
It's likely that people will choose to watch the individual who receives a million views on each video if you do the same thing as them.
Considering that, spend some time considering your strengths and if you believe others would be interested in what you have to offer.  Even better, examine the patterns and determine how to incorporate something novel into them.
Gaming videos, for instance, are quite popular on YouTube, but because of this, it's really difficult to get into the market.  Try to come up with a novel way to present the genre.  You could have just discovered your speciality if you can!
'How to' instructions, humour, beauty vlogs, and product reviews are other popular genres.  Once again, try to come up with a strategy to take advantage of these trends while remaining unique.
If you don't have a clear notion of what you want to accomplish at first, don't stress.  There is room to change, as Jack has shown.
Initially, my work was limited to game videos, but I changed using YouTube as a venue.  As a result, my most popular material is on football, FIFA, and IRL challenges and vlogs.

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4. Pick a catchy channel name.
This may seem little, but believe us, it isn't.
People are less inclined to give your YouTube channel a chance if your username is..., just as you wouldn't expect an employer to take your resume seriously if you submitted it from taylorswiftfan2k17xx@hotmail.co.uk.  Taylorswiftfan2k17xx, huh?
Take a look at the usernames of some of your favourite YouTubers to get a sense of the kind of mood you want to achieve, but once again, try to make it stand apart.
5. Be authentic
It's among our best recommendations for forming friendships at university, and to be honest, it works in every aspect of life.  If you have ever attempted to adopt a different identity, you are aware that it ultimately gets very exhausting and that you will eventually reveal your true nature.
Not to add that your audience will likely notice that you're acting unless you're a really good actor.
Jack claims that a dishearteningly frequent error committed by YouTubers is to pose as someone they're not.
There are many instances of YouTubers adopting a false identity for their videos, which has backfired since they no longer want to be that person.  You should be followed because of who you are.
6. Use attention-grabbing, relevant headlines and thumbnails
Have you seen the article's header image?  It is parodying the kind of YouTube thumbnails, in case you were unaware.  All of this is done to encourage viewers to choose that video above the others.
These days, clickbait is essential on YouTube.  People won't click on a video if it doesn't seem enticing from the title and thumbnail.
Make sure the title and thumbnail of your video pique viewers' curiosity and entice them to learn more.
Having said that, avoid include anything that is unrelated to the video or that is outright false.  People were exposed by YouTube for this, and their channels were banned.
7. Consistently upload content YouTube's main page
Shutterstock's Ricky Kresslein is credited.
We've said it before, but it's worth restating: you must regularly provide material if you want your channel to gain and maintain popularity.
Additionally, attempt to publish your films at regular intervals, whether you want to do so daily, weekly, or monthly.  By posting on a certain day every week, you can assist your audience remember when new material will be released and, perhaps, prevent them from pestering you for the next video.
8. Express your passion for your material.
Finding a speciality or just being yourself is insufficient.  Showing your audience that you are passionate about what you do is maybe the most crucial thing of all.
Your videos' reception will be affected if you are passionate about them and the topic you are covering.  Your audience is likely to be intrigued if you seem engaged!
However, if you're not passionate about your work, you'll quickly become bored, and the films will begin to show it.  Priority one is passion, followed by money!
Always remember to abide by the guidelines as well: no spam, copyright, or inappropriate stuff.  You'll soon be earning money if you play politely.
What other sources of income do YouTubers have?

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If you have a loyal following and have successfully added a good number of videos to your channel, here are some more ways to monetise YouTube outside of Google Adsense:
1. Affiliate promotion
Using affiliate marketing is one of the easiest ways to get started.
We go into great length about it in our comprehensive guide to affiliate marketing and mention it briefly in our guide to website revenue generation.  In essence, however, affiliate marketing is providing a link to a website in exchange for a share of the transaction if someone purchases anything via that link.
If someone just clicks on the link without making a purchase, you may sometimes even be rewarded.  Just about every YouTuber can attempt affiliate marketing for themselves, according to Jack.
2. Funding
As previously stated, sponsorship agreements are a common source of revenue for well-known YouTube channels.  These will probably have something to do with the content on your channel, but sometimes a business may contact you that is simply interested in getting its name out there, regardless of the channel.
And don't worry, you can still get a sponsorship contract without having millions of subscribers.  He told us that throughout the years, Jack's has had more than a few sponsorship agreements.
A sponsor will pay you a certain amount each video for promoting a product in the video's opening when you reach a respectable view-per-video threshold.
Additionally, I've been sponsored by FIFA, receiving millions of coins every week to promote them.  This was fantastic since I could create far greater material in the future with the FIFA money.
Accordingly, it's worthwhile to contact certain businesses to see if you can get free samples or items in return for discussing or reviewing them in your videos, even if you don't believe you can get paid by an advertising.
This could work well for your YouTube channel as long as you abide by advertising regulations.
3. Contributions
If your followers would want to support your channel, they may join up and pay money using convenient websites like Patreon, Buy Me a Coffee, and Ko-fi.
Although you're depending on people's generosity and good intentions, you may increase the likelihood that they will donate by rewarding them with unique content or merchandise in exchange for their little contribution.
Developing a following that really enjoys your posts is essential to success here.  It's likely that people will be convinced to donate money each time you post if they like what you do.
4. Goods
Depending on your level of success, you may even think about expanding and making your own products.
If devoted followers believe they are supporting you and becoming a part of a community, they will be eager to participate, whether it is via t-shirts, mugs, or even something as simple as pens and badges. 

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